Category Archives: Sales and Marketing

Trade Shows, Part I

Trade shows can be a valuable business tool, if used correctly. Most people are familiar with how big trade shows are run, and some of the elaborate displays and booths that try to capture the attention of passer-by in the all-important first few seconds. Whether you are an exhibitor at a trade show, or an […]

Happy Business Tax Day!

That’s right, a month before most people get excited about what their refund might be, business owners across the country have been struggling to get their business tax returns across the finish line on March 15th, the deadline for business taxes. If you work for a small business, ever wonder why your boss gets cranky […]

The Best Times To Prospect

One of the most important differences between running a small business and simply having a job is the need to attract customers to your business or your services. Sales and marketing (two different but related activities) requires specialized knowledge and skills. Many small business owners hate doing these activities almost as much as they hate […]